Steve let me know if I am crazy…
the idea is, remove the direct sound waves coming at you, by shooting the sound upward to the ceiling, in the process reducing significantly the reflections from the side wall and almost all reflections from the floor no longer apply. This means, you are hearing reflections from ceiling as a primary source of sound, which seems to be making the sound stage MUCH better. Compared to front firing which generate more sources of sound waves projected at you through more reflections plus direct projection.
so a front firing speaker would have 5 (more for OB) sources of sound waves hitting your ears at the listening position:
1- the speaker itself firing at you.
2- the floor reflections created by the front firing speaker
3- the right wall reflections created by the front firing speaker
4- the left wall reflections created by the front firing speaker
5- the ceiling reflections created by the front firing speaker.
Then apply those 6 sources for various frequency ranges that all move at different speed and impacting time arrivals... it gets complicated to properly visualize how man sound waves hit your ears in a front firing speaker setup.
The ladybugs have, really... 1 source of sound waves hitting the listening position.
1- the ceiling reflections from the top firing driver.
.....
the driver itself does not fire at your listening position so no direct projection (it fires upwards)
the driver creates minimal reflections off the right wall
the driver creates minimal reflections off the left wall
the driver almost creates no reflections on the floor... (some, but it's WAY less)
So, is this saying that the reflections off the ceiling, create a better sonic experience than direct sound waves?
the answer... I DONT KNOW.